Davidson College

In the fast-evolving world of artificial intelligence, understanding how to work with tools like ChatGPT is a game-changer. This 5-week course provides you with a comprehensive toolkit for mastering generative AI through effective prompting strategies. From content creation to decision-making, you'll explore how to leverage AI as your thought partner, helping you tackle complex tasks with confidence. Designed for professionals, entrepreneurs, and learners from all backgrounds, this course is your gateway to becoming proficient in generative AI. Who Should Enroll: This course is open to all curious learners who wish to explore the potential of AI language tools and enhance their prompt engineering skills. Whether you're a content creator, a professional seeking to leverage AI, or simply an enthusiast eager to delve into the world of AI, this course is tailor-made for you. Join us in this exciting Prompt Engineering for ChatGPT course to harness the true potential of AI language tools and unlock a world of possibilities through effective prompt engineering! Let's embark on this learning journey together!

In this course, we delve into the dynamic synergy between Artificial Intelligence (AI) and digital marketing. Over the span of two modules, we embark on a journey through the evolution of AI and its pivotal role in reshaping modern marketing strategies. Beginning with an overview of how AI has revolutionized digital marketing, we will cover its applications in retail, entertainment, and customer engagement. Topics include fundamental AI concepts, considerations for successful integration, and ethical implications, highlighting the importance of aligning AI with business goals to drive growth and enhance customer experiences. Additionally, we explore the exciting realm of generative AI and its potential in enhancing marketing efforts. From generating engaging social media posts to crafting compelling product descriptions, you'll discover the endless possibilities offered by generative AI. However, with great power comes great responsibility, and we'll address the potential risks associated with combining generative AI and digital marketing, including ethical considerations, brand consistency, and misinformation. By the end of this course, you'll emerge with a comprehensive understanding of how to leverage generative AI and master prompt engineering to craft compelling marketing messages that resonate with your audience. You'll also gain practical insights and strategies to navigate the evolving landscape of AI-driven digital marketing with confidence.

This comprehensive course on AI Ethics equips professionals with the knowledge and skills to navigate the complex ethical landscape of artificial intelligence. Through engaging lectures and real-world case studies, students will explore the promises and risks of generative AI, delve into key ethical challenges like alignment and transparency, and examine critical issues of security, bias, and responsibility. The course covers global AI governance frameworks, including the EU AI Act and U.S. regulations, and provides practical guidance on implementing ethical AI practices in both enterprise and small business settings. By mastering the fundamentals of AI ethics, crafting effective ethical statements, and developing strategies for responsible AI deployment, participants will be prepared to lead their organizations in the ethical development and use of AI technologies. Whether you're a developer, business leader, or policymaker, this course offers essential insights for making informed, ethically-sound decisions in the rapidly evolving world of AI.